The holiday season is just around the corner, and it is a perfect time year to reflect on what we are thankful for. Most folks start by thinking about family, friends, good health – and of course the great holiday food!
If you are a business owner or manager you should also consider saying “Thanks” to your best customers and clients. While showing your appreciation for their loyalty and business throughout the year is a “feel good” exercise, you may also want to consider some of the longer-term benefits that go along with thanking your customers:
1. Your customers want to feel “valued”. No one likes to feel like they are in a one-way relationship, the kind where you are always giving yet are never receiving. The same is true in commerce. Customers want to feel like there is a two-way relationship with a company. The easiest way to make a customer feel valued and part of a two way relationship, is to continually thank them for their business and loyalty. You will be glad you did, you may even create a brand advocate for your business. Today’s customer needs to feel valued or they will take their business elsewhere. Incredibly, 68% of businesses lose a customer because they feel a company is indifferent about them. Whereas, 9% leave because of what a competitor is doing.*
2. Thanking customers to get them to feel valued should be enough to motivate most of you. But, it also has some financial benefits. 38% of customers attribute a good customer experience to personalization. A good customer experience leads to increased profitability. In fact 9 out of 10 American shoppers are willing to pay more for a better customer experience.*
*Source: Genesis Global Survey
If we put those two points together we can see that customers value personalization. Personalization leads to a better customer experience, and customers are willing to pay more for that experience. Start getting personal and thank your customers today. How? Well I’m glad you asked!
Excalibur Group specializes in custom branded promotional products and personalized gifts. All of these items can be customized to feature your logo, tagline or message. Great for customers and clients as well as employees, vendors and other support staff. Contact Us today and let one of our professional team members work with you to present product ideas, pricing and a free estimate. Here are just a few great ideas for 2015.