A plain white shirt is often the key ingredient to a promotional campaign.
Styles come and go, but a classic white shirt will forever hold a place in people’s closets. Whether it’s a T-shirt or button-down, the simplicity of white allows it to work for multiple settings. Specifically within the ad specialty industry, different styles are popular for a variety of markets, such as health care, theme parks, airlines and hotels.
The versatility of this essential is what makes it desirable. But it also has a simple appeal that continues to resurface in fashion circles. Lucky.com recently noted the ubiquity of Equipment’s breezy lace-up white shirt.
For a corporate outfitting program, white button-down options can be spruced up with modern twists. For women, offer a blouse with a significant detail such as zippers, ruffles or bold embroidery. “You can see how a white shirt allows the embroidery to pop without taking away from the style,” says Taraynn Lloyd, vice president of marketing for Edwards Garment Company (asi/51752).
Look to high-end labels, too; designers such as Stella McCartney are changing the traditional style by tailoring a blouse to have a high-low cut, while others have cinched the waist of the shirt to give it more shape.
With limited options, altering and enhancing men’s shirts can be trickier. “The long-sleeve shirt is often worn with neckwear and a suit coat,” Lloyd says, “or you can nix the tie and just wear the blazer for a more casual look.” Details like ruffles would be less appropriate for men, but simply rolling up the sleeves is another way to take the look from formal to laid-back and sporty.
Lloyd suggests giving employees more choice in color selection. “White is a mainstay for any image apparel program,” she says. “However, the trend now is to offer people a choice in how they dress, so oftentimes they provide the white shirt and the same style of shirt in a different color that stays within their branding identification.”
Certain markets may require a specific type of white shirt. “For example a button-down, short-sleeve shirt is often worn at theme parks or arenas for a casual style,” Lloyd says. “A more corporate look is a button-down or point-collar long-sleeve oxford shirt that provides a crisp, clean, polished look.”
Knowing the environment the end-user will be working in can determine the style they should be offered. For instance, a classic white T-shirt with a brand-name decoration, while casual, is more appropriate for workers on the move, such as athletic companies. Dress it up or dress it down, a classic white shirt always works.
Excalibur Group offers a full line of apparel and accessories that can be embroidered or imprinted with your logo and tag line. Contact us and one of our team members will be glad to discuss the details of your project, provide decoration options and complete a free estimate for your review.
Source: Alexandra Steel – Counselor Magazine, October 1, 2015